When Lightning Strikes: First Day at the Market

24 Jul


Remember how two days ago I was waxing sentimental about how “success” on our first market day was assured, since I had decided to define success as simply having introduced our ice pops to the world? Well let’s just say I was NOT thinking along those lines when we pulled in, late (despite the 5am wakeup), to Fulton Farmers’ Market on Saturday morning, under an enormous thundercloud that would soon sweep up our brand new market tent and relocate it, breaking several of its very affordable parts along the way. Nor was I pondering that very endearing definition of success when 2 hours later, we were still fighting wind and rain, but then our outlet lost electricity and a bunch of our lovingly crafted, and carefully packed, pops became bags of “juice.” No, right then I was trying to come up with a NON-FROZEN item to make and sell to the world.

Life is good.

And yet. Yesterday was an absolutely incredible day–exhausting, exhilarating, instructive. The sun, eventually, came out, and with it came heat and hungry farmers’ market customers with adorable kids who would soon have blueberry mustaches courtesy of 10,000 Licks. Seriously, there were so many adorable little people at the market yesterday, and the joy we got from seeing them hold those pops in their little fists, licking them adoringly while their parents stole bites– there simply is no word.

There’s no word either for how ridiculously cool it was to hang out with these stylish folks for a couple of hours (albeit after some car trouble on our way across town), watching so many vintage-loving ladies’ eyebrows go up at the thought of Watermelon and Spearmint cleverly combined.

But more than anything, yesterday was about the learning, and we came away from it with no fewer than 8 good lessons for “next time”:

1. Bring not just two, but all four legs of your display table.

2. Sandbags aren’t just for looks.

3. If Foxy Falafel will continue to accept ice pops in exchange for awesome Beet and Curry Falafel, then you must continue making ice pops forever.

Notice the conspicuous lack of tent, and Sarah wearing our sign as a necklace so it won't blow away.

4. Ditto on Mango Sticky Rice from Gai Gai Thai.

5. Crank up the basil in the Strawberry Basil pops.

6. Pack pops in freezer many hours before unplugging freezer to travel across town. Otherwise, the Heat Gods will laugh wickedly and descend.

7. Bring more napkins. Ice pop eaters love the napkins.

8. Give pops cute names like Bluegrass (Blueberry-Lemongrass). Folks are lovin’ the names.

And probably plenty more that I’ve yet to process.

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